A Kawagoe Cherry Blossom Elopement, By Way of the River
The river once carried timber and sweet potatoes towards Edo; on this spring afternoon, it carried two newlyweds beneath a tunnel of…
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The river once carried timber and sweet potatoes towards Edo; on this spring afternoon, it carried two newlyweds beneath a tunnel of…
Gen Z is now getting married, and Japan tops young people's travel wish lists. What we've watched change from inside a great…
Japan keeps its own calendar. The blossom and the maples arrive on nature's dates, the best places host one celebration a day,…
Japan first met them in a snowstorm, and the Florida Keys married them in the wind. This spring their honeymoon brought them…
His only vow was "thanks for showing up". He'd first met her father in a hot spring, so they married at one:…
All they wanted was blossom, and spring was taking its time making promises. Over two days at Jinya and in the gardens…
37 Frames has been the only wedding creative team in Japan offering dedicated content creation alongside photography and film these past couple…
We use AI every day and we're genuinely obsessed with it. But when it comes to planning a destination wedding in Japan,…
Most wedding businesses measure success by growth. More bookings. More team. More revenue. More everything. We measure it differently. After a few…
Fifteen years after the Great Tohoku Earthquake and Tsunami, we reflect on what those months of volunteering along Japan's devastated coastline taught…
The global destination wedding market hit $42.8 billion in 2025. Japan is one of the fastest-growing segments. Here's what the numbers reveal…