She Was Buried by an Avalanche and Kept Climbing
Junko Tabei was four feet nine. She was told to stay home and raise children. She founded Japan’s first women’s climbing club,…
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Tag: 37 Frames
The Village That Time Forgot
A mountain village of 700 people. A 150-year-old Japanese residence. A bride in a Sailor Moon headdress. Studio Ghibli scores playing through…
The Heart of Connection | Why We Believe in Getting to Know Each Other First
Connection matters to us. Our first call with a couple isn’t an interview; it’s a conversation. A moment to listen, share, and…
January Thoughts | What We’re Carrying Into the New Season
Sometimes, our mentees unknowingly give us the pause we don't think we have time for. Here are the thoughts we're carrying into…
When Fuji Shows Herself | A Pre-Wedding Photoshoot at Japan’s Most Iconic Mountain
Mt Fuji only reveals herself about 70 days a year. When she does appear, you don't waste it. This couple came from…
A Bamboo Forest Wedding Film
We wrote about this wedding already. But here's what we didn't tell you: some days only truly hit you when you watch…
2016 | Ten Years Ago, We Were Still Becoming
A reflection sparked by a simple IG trend and a decade of distance. Looking back at 2016 – a year of movement,…
Why Wedding Photographers are Rebranding Themselves as Creators Now
(And Why That Matters More Than Ever) Earlier this week, on a Zoom call with one of our planning couples, we were…
Why Japan Is the World’s Most Romantic Wedding Destination
Where beauty meets meaning, and every season tells a love story. There are places that photograph beautifully. And then there’s Japan ……
Two Women, One Vision: How 37 Frames Built a Global Wedding Brand From Tokyo
It Started With Two Cameras and a Vision Two women in Tokyo. Us. Two cameras. A shared sense that love stories deserved…
Budgeting Tips for Your Dream Wedding in Japan
Why It’s Not About Spending Less … It’s About Spending Wisely Here’s the truth: Japan is not a budget destination. It’s a country…