A Bamboo Forest Wedding Film
37 Frames
We wrote about this wedding already. But here’s what we didn’t tell you: some days only truly hit you when you watch them back. This was one of those days.
Browsing Tag
37 Frames
44 posts
2016 | Ten Years Ago, We Were Still Becoming
A reflection sparked by a simple IG trend and a decade of distance. Looking back at 2016 – a year of movement, experimentation, and creative shaping … and the reminder that style evolves, voices deepen, and growth only becomes clear in hindsight.
Why Wedding Photographers are Rebranding Themselves as Creators Now
(And Why That Matters More Than Ever) Earlier this week, on a Zoom call with one of our…
Why Japan Is the World’s Most Romantic Wedding Destination
Where beauty meets meaning, and every season tells a love story. There are places that photograph beautifully. And…
Two Women, One Vision: How 37 Frames Built a Global Wedding Brand From Tokyo
It Started With Two Cameras and a Vision Two women in Tokyo. Us. Two cameras. A shared sense…
Budgeting Tips for Your Dream Wedding in Japan
Why It’s Not About Spending Less … It’s About Spending Wisely Here’s the truth: Japan is not a budget…
What Will Really Matter in the End
We’ve had a little more quiet than usual lately. The kind of space that invites reflection. During our…
A New Year, Held Gently | 2026
There’s something about a new year that makes people speak in absolutes. Fresh starts. Clean slates. Big declarations.…
2025: The Year That Asked Everything
A reflection on motion, meaning, and the memories we chose to keep in 2025.
