37 Frames Journal

No. 272 For Wedding Professionals September 11, 2025

Why It’s Worth It | Starting a Business in a Competitive Industry

The Audacity of Beginning Starting a business in a competitive field is an act of audacity. Especially when you’re carving out a…

Weddings Are Changing. Fast. It’s no secret… weddings don’t look like they used to. The bouquet toss isn’t the headline act anymore,…

No. 270 Wedding Planning in Japan September 10, 2025

The Big Question Couples Are Asking “Is there a ChatGPT for wedding planning?”It’s one of the top searches we see right now,…

They first asked to meet us before sunrise at Enoshima. Three and a half years later came an Abbaye de Fontfroide wedding…

No. 268 Inspiration & Stories September 8, 2025

When people talk about Japan, they love to mention the “four seasons.” Cherry blossoms in spring. Fireworks in summer. Crimson leaves in…

Late March at Jinya, in the five days Japan's old calendar names for the first cherry blossom. A grandmother, a baby of…

No. 266 Inspiration & Stories September 6, 2025

Attention Is the Purest Gift There’s a quote we return to time and time again… quietly, simply: “Attention is the rarest and purest…

There is a phrase we see everywhere now, on websites, Instagram bios, TikTok reels, and every second email from new photographers: “We…

AI Photo Editing Software That Changed Everything If you’d told us a few years ago that AI editing software would become an essential part…

There’s a Japan in your imagination. Misty, quiet, magnetic. A place of winding paths and whispered vows. Not neon, not crowded crosswalks……

No. 262 Travel & Destinations July 22, 2025

One Moment, Namibia. The Next… Japan. And just like that… we’re back. In the wedding studio. One moment we’re sipping gin in…