37 Frames Journal

Pre-Wedding Photos in Japan: The Afternoon They Chose at Mt Fuji

Every piece of advice about photographing Mt Fuji says go at dawn. This couple asked for the afternoon instead, two looks and…

There’s something meditative about running. That slow conversation between the body and the mind. The rhythm of feet against pavement. The quiet…

No. 313 Inspiration & Stories October 18, 2025

What Kintsugi Means One of our favourites today. It really resonates deeply with us both. Kintsugi (金継ぎ) is the Japanese art of…

Because timing is everything. Especially here. In Japan, time has its own rhythm. It moves differently. Softly, seasonally, with quiet reverence for…

Nihongami is the traditional Japanese hairstyle a bride wears with her kimono. What it is, wig or your own hair, shiromuku or…

No. 310 Travel & Destinations October 15, 2025

There are quotes that stop you mid-scroll. Words that reach through the noise, tap you on the shoulder, and whisper, pay attention. For…

When Everyone Feels Valued There’s a quote we stumbled on recently: “When everyone feels valued and heard, we unlock broader perspectives, drive…

There’s a sound that only bamboo makes. A soft, percussive hush … wind through green columns, knocking gently, like nature’s own applause.…

No. 307 Photography & Filmmaking October 12, 2025

We didn’t enter this competition expecting anything. We’ve been on the other side of awards for years now … speaking, judging, cheering…

No. 306 Inspiration & Stories October 11, 2025

The Meaning Behind Tsundoku Japan has a word for everything. Even for that leaning tower of unread books on your nightstand. Tsundoku (積ん読)…

No. 305 Inspiration & Stories October 10, 2025

There’s a quote we stumbled across recently that stopped us in our tracks: “Your purpose is not the thing you do. It…