Thelma & Louise | The Road, the Reckoning, and the Women Who Keep Driving

There are movies that entertain you. And then there are movies that name you. For us, that was Thelma & Louise. A reflection on the film that shaped our creative partnership, our business philosophy, and the way we navigate life as two women choosing the road less traveled.

A Small Beginning That Became Everything

Before 37 Frames existed. Before Japan. Before the airport goodbyes and the wedding seasons and the all-night planning sessions. There was us in university… two girls who had no idea what they were building.

Thelma & Louise was one of the first movies we ever watched together. Dee worked part-time at the university theatre, which meant we always had “accidental” free popcorn and the best seats in the house. We didn’t know then that this film would stitch itself into the architecture of our lives.

But something in it stayed with us … the spark, the freedom, the absolute belief that women could choose their own road. That two friends could build something bigger than themselves.

We walked out of that theatre different. We just didn’t know how different until many years later, somewhere between Kyoto trains and Mt Fuji sunrises, wedding days that ran for twenty hours, and this wild creative life that we now call work. That film didn’t just entertain us. It shaped us.


The Road as Religion

There’s something sacred about the open road. The hum of the tires, the blur of the horizon, the way a map feels both infinite and small. Which is why some of our favorite travel journeys have been roadtrips.

Thelma and Louise weren’t running from something as much as they were running toward something.

Freedom.

Choice.

The ability to decide who they’d be … even if it was just for a few stolen days.

That feeling resonated with us long before 37 Frames ever existed. We have chased that feeling across continents. Through Tokyo side streets. Along Italian coastlines. Across deserts in Africa. Through the ice fields of Iceland. Always in motion. Always searching for truth in the in-between. Knowing we would never find it by standing still.


Friendship as a Force of Nature

At its heart, Thelma & Louise isn’t about rebellion or tragedy. It’s about friendship. The kind that holds when everything else collapses. The kind that sees the best and worst in you and doesn’t flinch.

It’s the ride-or-die connection that says, “You’ve made a mess? Cool. Scoot over. I’ll drive.” That’s us. Always has been. We’ve weathered chaos in wedding timelines, typhoons, deserts, heartbreaks, and hard-won victories.

We’ve sat side by side in cars, trains, and planes, chasing light, chasing deadlines, chasing meaning. And always, always laughing … because the laughter is what keeps the fire from burning out. That’s the alchemy of a creative partnership that works. Not perfection … but trust.

The deep, quiet knowing that no matter what happens, you’ve got someone in the passenger seat who will floor it when the world says stop.


Why It Still Hurts and Still Heals

Every time we reach that final scene, the one where they take each other’s hands, we hold our breath.

It’s cinematic poetry … one frame of absolute defiance suspended in sunlight. People call it tragic. We call it truth. Because sometimes choosing your own ending … even if it’s not the one the world approves of … is the bravest act there is.

We don’t watch that scene to feel sad. We watch it to remember what freedom costs. And how rare, and precious, it is to find someone who understands why you’d rather fly than go back.


Thelma, Louise, and the Women Who Refuse to Diminish

It’s easy to forget how radical that film was in 1991. Two women. No apologies. No happy ending neatly tied with a bow.

They didn’t fade quietly into the sunset. They became it.

That is what makes the film timeless. That is what makes it ours. Because even now, decades later, the film still tells the truth we need to hear. That women’s stories matter. That complexity is not a flaw. That freedom and friendship are worth everything.

We built 37 Frames on that same belief. That stories … especially the ones told with heart, humor, and defiance … can change people. That softness doesn’t negate strength. That art, and life, and love are all about showing up for yourself and the people you believe in.


The Road Goes On

We quote this movie more than we should probably admit.

(“You’ve always been crazy … this is just the first chance you’ve had to express yourself” is practically a company motto.)

But that’s the point. The film gave us language for the kind of women we wanted to be. Not polished. Not passive. Not waiting for permission. Just brave. Just honest. Just moving forward.

The landscape changes. Kyoto instead of Arizona. Mt Fuji instead of Monument Valley. But the feeling is the same.

Two women, in motion. Creating. Laughing. Navigating. Choosing the road less traveled.


Final Thought: Thelma, Louise, and Us

We love this film because it doesn’t pretend to have the answers. It just dares you to ask the questions.

Who are you when no one’s watching?

What would you do if no one told you how it is supposed to end?

And who would you take with you when you finally decide to go?

For us, the answer has always been each other. And maybe that is the real legacy of Thelma & Louise.

It’s not about how the story ends. It’s about the courage to write it together. Pedal down. Eyes wide open. Hearts on fire.

📋 Planning | 📸 Photography | 🎥 Film by @37frames

🎞 Edited with the 37 Frames @imagen.ai profile (The Modern Classic)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like