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Browsing Tag

mono no aware

2 posts
Cherry blossoms in full bloom at a wedding ceremony location in Japan
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  • 660 views
  • 6 minute read
  • Wedding Planning in Japan

Your Wedding Is a Kind of Hanami

  • By37 Frames
  • March 1, 2026
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Hanami is the Japanese practice of gathering to witness beauty that will not last. After nearly 1,000 weddings in Japan, we believe a wedding is its own kind of hanami. The bloom. The guests. The fleeting, unrepeatable nature of the day. That is what gives it its soul.
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  • 1.6K views
  • 4 minute read
  • Inspiration & Stories

Yūgen: The Japanese Word for the Feeling Beneath the Feeling

  • By37 Frames
  • February 27, 2026
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The Japanese call it yūgen. A beauty too deep for words. The ache of noticing how beautiful something is while it is still here. It is not sadness. It is not joy. It is the feeling beneath the feeling. The one that has no name in English.
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  • Education & Mentorship
  • For Wedding Professionals
  • Inspiration & Stories
  • Japan
  • Life Abroad & Personal Reflections
  • Photography & Filmmaking
  • Real Weddings & Elopements
  • Travel & Destinations
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  • Wedding Planning in Japan
Hakuba winter wedding
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  • 5 minute read
  • Real Weddings & Elopements

A Wedding in Two Registers: Inside a Hakuba Winter Wedding Film

  • April 18, 2026
The 2026 State of Photography infographic showing 4,900+ photographers surveyed across 90+ countries with 83% now using AI in their workflow
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  • 5 minute read
  • For Wedding Professionals
  • Wedding Business & Industry Insights

The 2026 State of Photography: What the Numbers Actually Tell Us

  • April 17, 2026
portrait of dee green 37 frames
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  • 3 minute read
  • Life Abroad & Personal Reflections

Dee: The Light That Holds It All Together (Happy Birthday)

  • April 3, 2026
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  • 8 minute read
  • Wedding Planning in Japan

The Third Camera

  • March 25, 2026
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