37 Frames

362 posts

We're destination wedding planners and photographers specializing in creating unforgettable celebrations in Japan and beyond. With 25+ years of experience, we've perfected the art of bringing your vision to life.

A couple standing together in an open landscape during an elopement ceremony with no audience but the world around them

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4 minute read

Inspiration & Stories

To Live Inside the World: What an Elopement Actually Is

By37 Frames
February 20, 2026
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At some point, life becomes structured. Calendars fill. Responsibilities stack. An elopement is the deliberate choice to step outside that architecture and do something that belongs entirely to you, in a place that does not know your name.

Wedding guests arriving at a destination wedding carrying the invisible weight of love and devotion

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4 minute read

Wedding Planning in Japan

The Things We Carry: What Crosses an Ocean to Be in That Room

By37 Frames
February 19, 2026
2 comments

Nobody crosses an ocean empty-handed. Your aunt carried a photograph of your grandmother. Your friend carried a secret she had not told anyone. Your father carried a speech he rewrote eleven times. The fact that they are there is the gift. Every other present is a footnote.

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4 minute read

Real Weddings & Elopements

The Village That Time Forgot

By37 Frames
February 11, 2026
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A mountain village of 700 people. A 150-year-old Japanese residence. A bride in a Sailor Moon headdress. Studio Ghibli scores playing through the mountains. This is what happens when a couple trusts the process and goes completely off the map.

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4 minute read

Education & Mentorship

The People You Grow Up With | AsiaWPA 2026 Tokyo

By37 Frames
February 10, 2026
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We’ve been judging in the wedding awards world for more than a decade. Last week at AsiaWPA in Tokyo, sitting on the panel and watching the next generation receive their awards, something stirred. We want to enter again.

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4 minute read

Inspiration & Stories

Walking Paradoxes

By37 Frames
February 7, 2026
One comment

Some people want you to pick one thing. Photographer. Planner. Creative. Business. But the most interesting work lives in the overlap. This is why we’ve always embraced the in-between.

788 views
5 minute read

Wedding Planning in Japan

The Heart of Connection | Why We Believe in Getting to Know Each Other First

By37 Frames
February 2, 2026
One comment

Connection matters to us. Our first call with a couple isn’t an interview; it’s a conversation. A moment to listen, share, and understand whether our way of working feels right for you, and whether we can create something calm, personal, and deeply meaningful together.

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8 minute read

Life Abroad & Personal Reflections

January Thoughts | What We’re Carrying Into the New Season

By37 Frames
February 1, 2026
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Sometimes, our mentees unknowingly give us the pause we don’t think we have time for. Here are the thoughts we’re carrying into the new season – not as answers, just as perspective.

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6 minute read

Photography & Filmmaking

When Fuji Shows Herself | A Pre-Wedding Photoshoot at Japan’s Most Iconic Mountain

By37 Frames
January 31, 2026
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Mt Fuji only reveals herself about 70 days a year. When she does appear, you don’t waste it. This couple came from Singapore for their pre-wedding photoshoot, and Fuji showed up.

Couple standing in private bamboo forest during intimate wedding ceremony in Tochigi, Japan

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5 minute read

Real Weddings & Elopements

A Bamboo Forest Wedding Film

By37 Frames
January 30, 2026
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We wrote about this wedding already. But here’s what we didn’t tell you: some days only truly hit you when you watch them back. This was one of those days.

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