The Long Way Round
Before a month on the other side of the planet, we came home to Yamba. The same stretch of coast we've been…
Author
Author: 37 Frames
We're destination wedding planners and photographers specializing in creating unforgettable celebrations in Japan and beyond. With 25+ years of experience, we've perfected the art of bringing your vision to life.
Bigger Than the Map
On the standard world map, Greenland looks the size of Africa. You could fit it inside fourteen times. Before a summer in…
The Anchor: Why This Generation Is Choosing Destination Weddings in Japan
A generation that has grown up watching the world rearrange itself constantly is choosing destination weddings in Japan for a deeper reason…
A Wedding in Two Registers: Inside a Hakuba Winter Wedding Film
The film opens in silence. A cedar forest ceremony in falling snow. Then the music changes completely and the rest of the…
The 2026 State of Photography: What the Numbers Actually Tell Us
The seventh annual Zenfolio State of the Photography Industry Report is out. Nearly 5,000 photographers across 90+ countries. The findings confirm what…
Dee: The Light That Holds It All Together (Happy Birthday)
Some people walk into a room and change the temperature. Dee changes the weather. She doesn’t need to be the loudest, or…
The Third Camera
37 Frames has been the only wedding creative team in Japan offering dedicated content creation alongside photography and film these past couple…
We Use AI More Than Anyone We Know. Here’s Where It Falls Apart for Weddings in Japan.
We use AI every day and we're genuinely obsessed with it. But when it comes to planning a destination wedding in Japan,…
The Question We Keep Coming Back To
Most wedding businesses measure success by growth. More bookings. More team. More revenue. More everything. We measure it differently. After a few…
March 11
Fifteen years after the Great Tohoku Earthquake and Tsunami, we reflect on what those months of volunteering along Japan's devastated coastline taught…
The destination wedding market is booming. Here’s what the numbers actually tell us.
The global destination wedding market hit $42.8 billion in 2025. Japan is one of the fastest-growing segments. Here's what the numbers reveal…