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mono no aware

2 posts
Cherry blossoms in full bloom at a wedding ceremony location in Japan
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  • 550 views
  • 6 minute read
  • Wedding Planning in Japan

Your Wedding Is a Kind of Hanami

  • By37 Frames
  • March 1, 2026
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Hanami is the Japanese practice of gathering to witness beauty that will not last. After nearly 1,000 weddings in Japan, we believe a wedding is its own kind of hanami. The bloom. The guests. The fleeting, unrepeatable nature of the day. That is what gives it its soul.
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  • 1.0K views
  • 4 minute read
  • Inspiration & Stories

Yūgen: The Japanese Word for the Feeling Beneath the Feeling

  • By37 Frames
  • February 27, 2026
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The Japanese call it yūgen. A beauty too deep for words. The ache of noticing how beautiful something is while it is still here. It is not sadness. It is not joy. It is the feeling beneath the feeling. The one that has no name in English.
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  • Education & Mentorship
  • For Wedding Professionals
  • Inspiration & Stories
  • Japan
  • Life Abroad & Personal Reflections
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portrait of dee green 37 frames
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  • 3 minute read
  • Life Abroad & Personal Reflections

Dee: The Light That Holds It All Together (Happy Birthday)

  • April 3, 2026
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  • 8 minute read
  • Wedding Planning in Japan

The Third Camera

  • March 25, 2026
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  • 6 minute read
  • Wedding Planning in Japan

We Use AI More Than Anyone We Know. Here’s Where It Falls Apart for Weddings in Japan.

  • March 24, 2026
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  • 7 minute read
  • For Wedding Professionals

The Question We Keep Coming Back To

  • March 21, 2026
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