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cherry blossom season

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Cherry blossoms in full bloom at a wedding ceremony location in Japan
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  • 85 views
  • 6 minute read
  • Wedding Planning in Japan

Your Wedding Is a Kind of Hanami

  • By37 Frames
  • March 1, 2026
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Hanami is the Japanese practice of gathering to witness beauty that will not last. After nearly 1,000 weddings in Japan, we believe a wedding is its own kind of hanami. The bloom. The guests. The fleeting, unrepeatable nature of the day. That is what gives it its soul.
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  • Education & Mentorship
  • For Wedding Professionals
  • Inspiration & Stories
  • Life Abroad & Personal Reflections
  • Photography & Filmmaking
  • Real Weddings & Elopements
  • Travel & Destinations
  • Wedding Business & Industry Insights
  • Wedding Planning in Japan
Cherry blossoms in full bloom at a wedding ceremony location in Japan
Read More
  • 6 minute read
  • Wedding Planning in Japan

Your Wedding Is a Kind of Hanami

  • March 1, 2026
Read More
  • 4 minute read
  • Inspiration & Stories

Time Is the Real Luxury: What a Kyoto Innkeeper Taught Us About Weddings

  • February 28, 2026
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  • 4 minute read
  • Inspiration & Stories

Yūgen: The Japanese Word for the Feeling Beneath the Feeling

  • February 27, 2026
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  • 4 minute read
  • Inspiration & Stories

The Third Place: Why the Best Weddings Happen Where Nobody Knows Your Name

  • February 24, 2026
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