37 FramesThe Audacity of Beginning
Starting a business in a competitive field is an act of audacity. Especially when you’re carving out a name in an industry where artistry meets logistics, where the stakes are high and expectations higher still.
But if we’ve learned anything from our journey… personally, professionally, and in between… it’s this: it’s worth it.
Competition in the Blood
We come from a family where competition isn’t abstract… it’s in the DNA. We’ve cheered on our Olympians, watched them train through triumphs and tears, and absorbed the discipline of those daily choices: to show up, not to be the best in the room, but to be the best version of yourself.
That mindset shaped us. It pushed us to create something beautiful. Something lasting. Not just a business. Not just a brand. But a living, breathing story.
The Intimidation Factor
Yes, it was intimidating. Yes, there are hundreds of thousands of others around the world doing what we do.
But the magic was never about being the only ones. The magic was in the bravery to do it anyway. To put our perspective out there. To bring our voice, our creativity, our hearts. To pour love into the details. To choose courage over comfort.
It’s Not About Crushing the Competition
Here’s the part they don’t tell you: success isn’t about crushing anyone else. It’s about rising with your community. Lifting others while you climb. Becoming part of something bigger than you.
That’s the difference between a brand and a legacy. One focuses on comparison. The other focuses on contribution.
We found our amazing global wedding community early in our careers and we couldn’t be more thankful. For the support. For the mentorship. For the absolute fun in so many countries along the way.
The Stories That Make It Worth It
For us, it always comes back to the stories.
- The ones we tell.
- The ones we witness.
- The ones we’re still writing ourselves.
Because there’s something transformative about believing there’s space for you… even when the room feels full. Something powerful in trusting that your way of seeing the world is exactly what someone else has been waiting to find.
To Anyone Standing at the Edge
If you’re standing at the edge of the unknown, asking if it’s worth it… this is for you.
Yes. It’s worth it. The effort. The risk. The days when you wonder if anyone is even watching. It’s all worth it.
Because this path will shape you. It will teach you. It will show you who you are and what you’re made of. And if you’re lucky, it will introduce you to a life… and a community… you never imagined, but always hoped was waiting.
Final Reflection
Here’s to the ones who dare.
Here’s to the ones who dream.
Here’s to the ones who keep showing up.
Because at the end of the day, the answer is simple: it’s worth it. Every messy, beautiful, chaotic, extraordinary moment of it.
📍 Built with story, soul, and the stamina of a family of swimmers
📋 Planning | 📸 Photography | 🎥 Film by @37frames
🗝 Edited with the 37 Frames @imagen.ai profile: The Modern Classic
37 Frames
