37 Frames“You’re only given one little spark of madness. You mustn’t lose it.” – Robin Williams
We miss Robin Williams. Oh how we miss him. The way he could hold up a mirror to the world and reflect both its hilarity and its heartbreak in the same breath. He understood something essential: that madness … the spark of it … is not chaos. It’s creativity. It’s joy. It’s the audacity to live vividly in a world that so often asks us to play small.
In weddings, in travel, in life … it’s that spark that makes the difference.
Madness Is Where Magic Lives
Think about it. The most unforgettable wedding moments we’ve witnessed didn’t come from a script. They came from sparks.
The grandmother who suddenly took over the dance floor with moves that put the twenty-somethings to shame.
The groom who put his notebook away and whispered his vows with such honesty they had nothing in common with the “Pinterest-perfect” versions he had written.
The couple who chose to celebrate on the windswept cliffs of Izu instead of a ballroom … because their spark told them that felt like them.
These weren’t ordinary choices. They were little rebellions. Sparks of madness. And they made everything extraordinary.
The Pressure to Conform
Here’s the hard truth: the world doesn’t always reward sparks. It rewards neatness. Predictability. Weddings that look like the mood board. Lives that fit neatly on LinkedIn.
But what Robin Williams reminded us is that sparks are fragile. If you don’t guard them, the world has a way of sanding them down until all you have left is beige.
And beige is safe. But beige never changed anyone’s life.
Protecting the Spark
As creatives, as travelers, as wedding planners, as photographers … our job isn’t just logistics. It’s protection. Protecting sparks.
For couples, that means defending their vision against the pull of “should.” You should do this tradition. You should follow this template. You should invite 100 people you barely know.
No. You should do what makes your spark feel alive.
For ourselves, it means holding onto the madness that made us start this journey in the first place. The part of us that thought it was a good idea to move to Japan in the 1990’s with just a spark of madness and no language skills. The part of us that still believes travel is worth every jet lagged hour, that love stories matter, and that stories themselves are the glue of humanity.
Madness as a Gift
The truth is, that spark isn’t a burden. It’s a gift.
It’s what makes you laugh too loud at midnight dinners.
It’s what makes you fly off to an Oasis concert in the USA with only an hour’s notice.
It’s what makes you dance in Iceland under the aurora in sub-zero degree temps.
It’s what makes you believe, against all odds, that moments can last forever if you frame them right.
Robin Williams knew it: laughter and madness are survival. But they’re also joy. And joy, once lit, spreads like wildfire.
Final Reflection
So here’s our gentle reminder: don’t lose your spark. Guard it. Feed it. Fan it into flame.
Because the world doesn’t need more beige. It needs more madness. More audacity. More people willing to dance off-script, to tell their story in full technicolor, to live weddings, lives, and love with sparks intact.
And maybe, if we’re lucky, our sparks will ignite others … just as Robin’s did for us.
📋 Planning | 📸 Photography | 🎥 Film by @37frames
🔥 Guarding sparks, igniting stories, and keeping madness alive since Tokyo train station day one.
37 Frames
