37 FramesThere’s a certain kind of magic in Shinjuku before the city wakes.
The trains haven’t started screaming yet. The pachinko parlors are still sleeping. The only light is the soft blue of a Tokyo dawn on the empty streets.
This is our home. This is where the magic begins.
A Wedding Studio in the Heart of Controlled Chaos
Shinjuku is loud. It’s layered. It’s absolutely unhinged in the best way. One minute you’re navigating the world’s busiest station, the next you’re ducking into a side alley for the best soba you’ve ever had.
And right in the middle of it all… our studio.
It’s quiet here. A sun-warmed space tucked above the noise. Walls filled with memories. Shelves of vintage cameras. Wedding planning timelines and floral mockups scattered everywhere. The scent of film and fresh coffee. It’s our creative cave and your safe haven.
This is where the dreaming starts.
Why We Built It Here
Because we didn’t want to be hidden in a sterile office park. Because Tokyo is alive, and we wanted to be part of its heartbeat. Because being in the middle of it all reminds us that love is about contrast… chaos and calm, epic moments and tiny ones.
And because the best stories are built in places that make you feel something.
The Reality of Our Shinjuku Mornings
Our mornings here are always busy. Not “calmly sipping matcha while jazz plays on vinyl” busy. More like:
- AG1, a million emails, and at least three SD cards being backed up at any given moment.
- Timelines reviewed between bites of konbini breakfast.
- 2am Zooms with overseas clients that blur straight into 9am studio calls.
- The team running in and out … dropping off hard drives, picking up gear, swapping stories from the weekend’s weddings.
- Travel bags half-packed, half-unpacked, fully living in the hallway.
- Laughter over outtakes we’ll never show, but never forget.
- Coffee number four before noon.
It’s not chill. Not even close. But it’s ours — a rhythm of work, chaos, and love for what we do.
Sometimes we photograph engagement sessions on Shinjuku rooftops. Sometimes we meet couples here for pre-wedding consults that last hours (and a few glasses of wine). Sometimes we just sit and look through old contact sheets, remembering why we started this in the first place. Actually we never do that. We we hope to. One day. When we find the time.
Shinjuku keeps us grounded. It keeps us curious. It gives us the chaos to contrast the calm we offer our couples.
Where City Meets Soul
There’s something sacred about creating beauty in the middle of noise.
We love this duality. This balance between fast and slow, between digital Tokyo and analog dreams. Between flashing signs and the quiet moments of a first look. We live it every day.
And that’s what we bring to our work:
- Energy when it’s needed
- Calm when it counts
- Elegance, always
When couples walk through our doors, we want them to feel held. Seen. Excited. Grounded. Like their story matters. Because it does.
A Final Reflection
People don’t usually associate Shinjuku with weddings. But that’s the point.
We’re not interested in what everyone else is doing. We’re interested in what feels true.
And somehow, creating love stories in the most unexpected corner of Tokyo feels exactly right.
If you find us here, above the arcades and under the power lines… welcome.
Let’s dream up something beautiful.
📍 Studio in Shinjuku | ✨ Weddings across Japan
📋 Planning | 📸 Photography | 🎥 Film by @37frames
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