37 FramesWhy We’re Writing This
Every now and then, it feels right to be a little self-indulgent. To pause the stories we tell for others, and share a little of our own.
Recently, during a 37 Frames team-building exercise, we all wrote “notes” to each other. I know… (eyeroll). Not the romantic kind (omg)… but the kind that recognize the people standing right beside you. Honestly, it might sound a little silly. And there may have been a tantrum or two (from me) when it was suggested. But truthfully, time for team-building never magically appears. You have to choose it. So we did.
Wedding days are stressful and intense. Our team is extraordinary. Professional, talented, and endlessly patient under pressure. They carry so much, and they do it with grace. So yes, we’re making sure we tell them (and each other) how important they are to the spirit of 37 Frames. Each person carrying a different talent. Each bringing something special to the table.
They’re the ones who carry the weight, share the laughter, and make even the hardest wedding days possible. It felt important to pause and let each other know how we feel. Especially before wedding season sets in and life becomes a whirlwind of travel, hotels, long days, and telling other people’s stories. Because under the pressure of timelines, travel, and typhoons, it’s easy to forget to say the quiet things out loud.
We’re working on sharing the whole team’s tributes to each other (we promise), but until then, we’ll share ours. To each other. Because while we spend our lives telling other people’s stories, we don’t often turn the lens back on ourselves.
And maybe we should. Because nothing we create for our couples… no celebration, no image, no film… exists without this partnership. The yin and the yang. The calm and the storm. The foundation that holds it all together.
I’ll start with Dee. (She gets top billing.) Then you’ll hear what she has to say about me.
A Work Love Note for Dee
I want Dee to know what I see. What our team sees. And what every couple who’s ever worked with her sees too.
Some people have sun inside them.
Not the kind you squint at. The kind that warms everything around them. Quietly. Constantly.
Dee has that kind of light.
It’s not about big gestures or perfect days. It’s in the way she shows up, again and again. The way she remembers the things that matter. The way she makes people feel seen.
She’s calm in chaos. A lighthouse when the storm rolls in. An anchor, a spark, a cup of tea (and a scone), and a ridiculous joke, all at once.
She brings peace to pressure. And energy to the everyday.
There’s a saying in Japan: some people are Ame Onna… rainy women. And some are Hare Onna… sunny women. Dee? She’s 10,000 Hare Onnas rolled into one. Not sunny in personality, but in presence. She’s the shining light that breaks through clouds, that lifts spirits by simply being there. Her joy is weather. Her presence changes the atmosphere.
The kind of presence that brightens the room and doesn’t ask for anything in return. Just steady light. Just sun.
We built a life together, and a business, and a thousand stories more. And I don’t say it enough, but this whole journey… this wild, beautiful, brave, creative, unforgettable journey… works because she’s the one holding the light.
Some people just have the sun inside them. You know who they are. You feel it when they’re near.
And if you’re lucky, like me, you get to build a life beside them.
(my turn…)
A Work Love Note for Tracey
Tracey is the passion behind 37 Frames. The pursuit of excellence. Tracey is the storm that breaks the drought. She’s fire and thunder and brilliance in motion.
She’s the one with the vision that makes the impossible feel inevitable. The one with ten thousand ideas before breakfast. And the determination to bring them to life by dinner.
You don’t just work with Tracey. You learn from her. You grow because of her. You level up in her orbit, because standing still isn’t an option.
She is a force majeure. She leads with heart, yes… but also with ferocity, precision, and relentless belief in what’s possible.
She burns for her craft. She burns for her couples. She burns for the stories we’re entrusted to tell.
Her team rallies behind her not because they have to… but because they want to. Because they know they’re in the presence of someone doing their life’s work. At full capacity, with full soul.
You’ll hear her booming laugh before she enters the room. And when she speaks (usually very loudly), you’ll understand exactly why people follow her.
Not because she demands it. But because she inspires it.
There are people who shake the ground a little. Who see the world not as it is. But as it could be.
And have the courage to build it. And Tracey’s one of them.
Final Reflection
So that’s us. It’s the yin and the yang. The quiet sun and the thunderstorm. The harmony of contrast that creates balance. And in our life, our work, and every celebration we craft. I guess it really does take both to make the universe sing.
This is us, pulling back the curtain for a moment. Because behind every wedding we plan, every image we take, and every story we film, there’s this balance. The sun and the storm. The warmth and the fire.
It’s not always easy. But it’s extraordinary. And we wouldn’t have it any other way.
📍 Built with spark and soul | Powered by love, fire, and story
📋 Planning | 📸 Photography | 🎥 Film by @37frames
37 Frames
