From Chips to Chips | What J.R. Simplot Taught Us About Building Something That Lasts
Visionaries Who Inspire Us | No. 1 Every so often, we look beyond the world of weddings … beyond the champagne toasts…
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Author: 37 Frames
We're destination wedding planners and photographers specializing in creating unforgettable celebrations in Japan and beyond. With 25+ years of experience, we've perfected the art of bringing your vision to life.
What a Lucky, Ridiculous Thing It Is to Even Exist
I woke up feeling grateful this morning. In Miami. On the other side of the world. And thought… What a lucky, ridiculous…
Ikigai: A Reason for Being
What Ikigai Means Ikigai (生きがい) is one of Japan’s most profound words. Loosely, it means a reason for being. That thing that gets…
The Rise of Destination Weddings in Japan: What It Means for the Industry
If you work in weddings, you can feel it. The shift. The swell. The movement toward something more intentional, more global, more…
Cherry Blossoms and Punk Rock | Mt Fuji Pre-Wedding Magic
There are love stories. And then there are soundtracks. This one? A mix of distortion and devotion, power chords and poetry, cherry blossoms…
Destination Wedding Planning for Japan: Tips and Destinations to Consider
There’s a reason Japan is rising fast as one of the world’s most desirable destinations for weddings and elopements. It’s cinematic. Spiritual.…
Lost in Translation | The Quiet Language of Connection
There’s a scene that still gets us every time. Tokyo. Night. Neon and noise. Two souls adrift in a city that hums…
The Rooms That Shape Us
No one gets to the top alone. And no couple ever truly walks down the aisle alone, either. Behind every wedding, every…
A Tokyo Love Story at The Upper | When Friends, Family, and Fate Collide
There’s something special about photographing or planning a wedding in the city you call home. You know the light, the rhythm, the…
Yūgen: The Beauty You Can’t Quite Name
What Yūgen Means This one always gives us goosebumps. Yūgen (幽玄) is one of those Japanese words that refuses to be neatly…
Lakeside Mt Fuji Wedding | An Intimate Japan Destination Celebration
When Mt Fuji Becomes Part of the Story There are places in the world that don’t just serve as backdrops. They become…