10 Things Couples Always Get Wrong When Planning a Wedding in Japan
Don’t worry. We’re here to help you get it spectacularly right. We adore our couples. Truly. The dreamers. The travelers. The romantics…
Author
37 Frames
37 Frames is a wedding planning, photography and film studio in Tokyo, founded by Tracey Taylor and Dee Green. The studio plans weddings and elopements across Japan and around the world. Its weddings have appeared in Vogue and The New York Times.
Our Spot: An Arasaki Park Elopement on the Miura Peninsula
They met in Japan, fell in love here, and married before she left, on a stretch of the Miura Peninsula they already…
To the Edge of the Map | Why We’re Going to Greenland Next Summer
There are places that pull at you quietly. Iceland was one of those for us. The first time we went, we thought…
The Real Cost of a Wedding in Japan: What Couples Should Expect
Because “budgeting” in Japan means understanding value … not cutting corners. Let’s start with a truth we tell every couple: Japan is…
Why Hire a Professional Wedding Planner? Trust, Depth, and the Bridge Between Worlds
The Myth of “Anyone Can Plan a Wedding” On the surface, a wedding looks like logistics. A date. A venue. Food, flowers,…
Rock, Romance & Red Louboutins | A Ryokan Wedding That Hit Every Note
When we say this wedding rocked, we mean it literally. From the first beat of the playlist to the final chord of “Dancing…
A Mt Fuji Proposal in the Snow, From Tokyo to the Five Lakes
Some stories feel scripted by the universe. The kind you couldn’t plan if you tried. The kind that fuse people together. The…
Kaizen | The Japanese Philosophy of Continuous Improvement (in Weddings) and Life
Kaizen: The Small Steps That Change Everything If Nagomi is calm, then Kaizen (改善) is motion. It means “continuous improvement,” but again … translation…
The Beautiful Art of Goodbyes (Yes, Really)
There’s a suitcase in the hallway (again). A ticket on the counter. A GPS ping from a new hotel. Another goodbye echoing…
A Luxury Japan Elopement on the Izu Peninsula
There are places in Japan that feel written by the wind. And then there’s Izu, where poetry meets coastline. A peninsula of cliffs…
From Chips to Chips | What J.R. Simplot Taught Us About Building Something That Lasts
Visionaries Who Inspire Us | No. 1 Every so often, we look beyond the world of weddings … beyond the champagne toasts…