About Us | The Story Behind 37 Frames

Tracey and Dee, founders of 37 Frames, a luxury wedding planning and photography studio based in Japan

The Story Behind 37 Frames

At 37 Frames, we believe love is both timeless and wildly unique … a narrative that deserves to be felt, lived, and remembered with heart and intention.

We’re Tracey & Dee – creative partners, storytellers, and the twin engines behind this extraordinary studio. For over two decades we’ve dedicated our lives to planning celebrations and capturing stories that feel both authentic and cinematic. From our adopted home in Tokyo to intimate elopements and grand celebrations around the world, our work is about more than beautiful photos; it’s about preserving legacy, joy, and meaning in every frame.  

Our journey began not in weddings, but in journalism and visual arts … a foundation that taught us to see beyond the surface, to notice the imperceptible, fall in love with people and their stories and to celebrate the moments most people never realize they’re living. That curiosity evolved into artistry: the art of blending light, emotion, and design into experiences that feel personal, timeless, and unmistakably yours.  

We don’t follow trends or templates. Each wedding we plan or photograph is a bespoke expression of who you are … shaped by your values, your story, and the places that matter most to you. Whether it’s an intimate vow exchange under sakura blossoms or a destination celebration that spans continents, every detail is intentional, every image crafted with purpose.  

We’re wedding planners, creatives and photographers … but first, we are your collaborators and confidantes on the journey toward some of your most unforgettable moments. Our studio is built on trust, empathy, and the belief that the best weddings are not just seen… they’re felt.  

Along the way, our work has been honored among the world’s most respected voices in photography and wedding storytelling … a testament not to accolades, but to the depth of care we pour into every celebration.  

Today, 37 Frames is more than a studio. It’s a collective of gifted planners, cinematographers, and photographers who share one purpose: to create weddings and elopements that are as remarkable as the people we celebrate, and as enduring as the love they honor.  

We would love nothing more than to be a part of your story … wherever in the world it unfolds.